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How to Maximise Productivity in New-Product Development
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8–9 May 2012: Seminar with Dr RG Cooper at Radisson Blu Falconer, Copenhagen
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New-product development productivity can be much higher
Unfortunately, most companies achieve a much lower profit than they should from their product development investments. Projects consistently take too long, the development pipeline is clogged with too many projects and, more often than not, key projects are not properly resourced. Even worse, new products often fail to generate excitement in the marketplace and do not achieve major profits.
Although shorter time to market is great, it can get too short
The problem is that some of the things companies do to save time and money actually hurt profits. They forget that the goal is profitability, not just to develop as quickly and cheaply as possible! Therefore, the top-performing companies focus on productivity improvements based on seven principles to properly balance the need for speed with the quest for profitability. The seminar shows you how.
Sign up and learn the seven productivity principles of the top-performing businesses including 1) true customer focus; 2) front-end loading; 3) spiral development; 4) holistic business driven teams; 5) metrics and accountability; 6) focus and portfolio management; and, 7) NexGen Stage-Gate. Bring colleagues to the event. A small team is always better to implement what you have learned.
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