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Maximise Your New-Product Development Productivity
8:30 Registration and coffee 9:00 Welcome and Introduction 9:15 Why New Products Fail, Why They Are Late To Market and What To Do About It Only one new product concept in seven becomes a winner, and more than half of all development projects are late to market. Understanding the problem is the first step to a solution. Learn about the reasons for new product failure, and gain insights into why so many miss their launch dates and targets, and what to do about it. Dr. Cooper also presents detailed data on businesses’ new product performance results, so you can benchmark your company against these. 10:15 Team Exercise – Why So Late? Why So Many Failures?Discuss reasons why new products underperform –fail to achieve target profits or are launched late –search for possible solutions. 10:45 Networking Break 11:00 Tailoring Your Idea-to-Launch System to Handle Different Types of Projects Learn how to streamline your idea-to-launch system and right-size it to suit different types of development projects. See different versions of Stage-Gate® and how companies are handling platform and technology development projects differently. Discover the principle of simultaneous execution and how to speed up the process in ways that mitigate risk. 12:10 Team Exercise –Tailoring and Streamlining Your New Product Process 12:30 Networking Lunch 13:30 Removing the Time-Wasters to Accelerate the Idea-to-Launch System • What is your ‘slip rate’ & how can it be improved? • How to dramatically decrease time-to-market • Identifying non-value added activities & removing waste • Adding flexibility to your Stage-Gate system • Using 'value stream analysis' & flow-charting • Continuous improvement & effective post-launch reviews. 14:45 Team Exercise –Getting Rid of the Waste Participants identify ways to remove waste & accelerate projects to market in their businesses. 15:15 Networking Break 15:30 Ensuring the Right Resources Are In Place to Accelerate the Idea-to-Launch System Most new product projects are badly under-resourced: only 10.7% of companies provide adequate resources to project teams to ensure a timely completion of the project. Part of the problem in poor planning and under-estimating resource needs; another is the failure of senior management to commit the resources, and to keep the commitment. Learn about approaches to making better time and resource requirements estimates, including: • Resource capacity analysis, supply-demand analysis • Gates with teeth • Planning & approaches to making better time & resource requirements estimates • Committing resources at gates • Using portfolio reviews 17:00 Team Exercise –Putting the Resources in Place 17:10 Open Discussion –Moving Forward 17:30 End of Day One |
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