<a href="171-seminar-maximise-product-development-productivity.asp">The best have 500% more productivity in product development</a>
 
 
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500% higher productivity in product development

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500% more new-product development productivity   
New-Product productivity
(New product sales/NPD spending)


The best 25% generate five times more sales from their new-product investments than the average companies and twelve times more than the worst, according to Arthur D. Little

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A recent study1 by Arthur D. Little in Europe has provided knowledge about productivity in new-product development. Output was measured as sales from new products as a percentage of the company's total sales divided by input, measured by R&D investments, also as a percentage of total sales.

Enormous differences in productivity
If one compares the most productive companies (the top 25% of businesses), against the rest, the results are provocative. The difference is around 500% between the average companies and the best 25% and almost 1200% between the best and the worst performers. These numbers are averages across all industry sectors. However, the pattern is the same when you compare companies in the same line of business.

Reasons for these differences: three things you can do
These huge differences lead to the inevitable question: Why? What is it that these high-productivity companies do differently? And can your company learn from them?

1) Start reading our short article about the seven productivity principles that the best companies use much more often than the average companies.
2) You may also join our seminar 500% higher productivity if you wish to learn the seven principles in detail along with our many real-life examples.
3) Finally, the ultimate way to find the answers is to carry out an Innovation Audit in your company where you compare your performance and practices with the industry standard as well as the top performers. This will show you exactly how you can improve productivity.

1Innovation Excellence Study by Arthur D. Little, 2005, How Companies use Innovation to Improve Profitability and Growth
Source: Cooper & Edgett, Lean Rapid, and Profitable New Product Development.
Read our free articles and books such as Lean, Rapid and Profitable New Product Development.