Status report on how you measure up to the elite
An important result of the benchmarking process is a report that shows your company's new-product performance compared to the industry average and the top 25%. It also shows you to what extent the crucial best practices
are incorporated in your new product development activities. The results are presented in an easily read visual format so it is immediately evident how to improve your performance.
This measurement report is the basis for developing a plan on how to improve your company's
development skills. It is also a productivity report card and a starting
point from which you can measure and track the progress of your improvement
efforts. You can even continue with annual measurements to further track and document your
progress.
Objective problem definition and action planning
The benchmarking team develops a cause-and-effect map and a shared understanding
of the improvements needed and not least, what is already working well and
should remain unchanged. This thorough charting forms the basis for developing a
well-founded plan on how to optimise your company's new-product engine and determine the
resulting impact on growth and profit from new products.
Strong backing from your company's key people
The plan of action is developed in a highly committed process involving decision makers
and those involved in the actual development work. This ensures buy-in and support across the organisation and thereby the optimal conditions for successful
implementation.
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Key people from management, development, marketing, production and other functions will support the plan of action. |
