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Stage-Gate®: Implementing a Best Practice Process
"High quality" are the key words here. Just having a formal, documented process has no positive impact at all. You must build certain best practices into your Stage-Gate process. So be sure you know what these best practices are and how to integrate them into your process. Unique superior products are successful 98% of the time The single most important best practice and success factor is having a unique, superior product that delivers unique benefits in the eyes of the customer. But “me-too” imitated products seem to be the rule rather than the exception. So Which best practices have you built into your development process so every project delivers a unique superior product?
Product uniqueness is just one example. Fourteen other success factors or best practices are also strongly correlated with new-product performance. Read more about them in our articles “Uncovering the Best Practices in Product Development” and ”Stage-Gate® Process for New Product Success”. Implementing Stage-Gate® in your company
Furthermore, an external Stage-Gate® expert can be part of the group. Most companies lack experience in designing Stage-Gate® processes. An experienced consultant can speed up the process considerably by providing experience and examples of solutions from other companies. The design work and implementation are often divided into three steps (see figure). The results from each step are assessed and approved by the company’s management before continuing to the next step. It is also important to involve the future users of Stage-Gate® in the process in order to get their approval and ownership of the final result. Even a perfect process will come to nothing if it is not accepted by the users. More information about StageGate Recommended books by Robert G. Cooper: 
Winning at New Products: Accelerating the Process from Idea to
Launch, 4th edition. The book provides an overview of the success factors in product development and outlines the StageGate® process.
Product Leadership: Creating and Launching Superior New Products (Mass., USA, 2003). Aimed at the senior executive. Provides an overview of StageGate®, portfolio management and how develop a product innovation and technology strategy.Order books on-line More about implementation and our services. © Jens Arleth, 2011 |
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