Best practices in product development
Certain best practices must be built into your product innovation process. Cooper's research prove that a new-product process without these best practices has no positive impact on new product performance. So be sure to know exactly what the best practices are and how to integrate them in your development process.
Best practices are missing in too many processes
Our research shows that around 85% of companies have a process built around the Stage-Gate® principles. Unfortunately only 25% of these processes are of high quality with all the important best practices built in. Around 25% of the processes are poor quality and around 50% are in between, i.e. mediocre quality. Read more about this problem at page "Good and bad Stage-Gate® models". You can also download our free articles (see below).
Free articles for download
Article 1) Uncovering the best practices
This first article gives a complete overview of best practices including:
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What distinguishes the winning product development projects? |
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What distinguishes highly profitable companies? |
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Advice on benchmarking and overhauling the newproduct development process |
Article 2) Benchmarking case
The second article uses a case study to explain, how you can apply best practice knowlegde to benchmark your own business in order to improve your processes and your performance.
Click here to see more about the articles.
Book: Robert G. Cooper
Winning at New Products
Winning at New Products, that is, getting superior new products to market in time is among the most critical aspects of succeeding in business. It is also very difficult to accomplish.
This book provides a detailed presentation of the studies of over 2000 product launches and an in-depth look at creating a successful development process.
Click here for further details and to order the book. |
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Find out how good your own process is
Benchmark your own company against the best and find out exactly which best practices you lack and how you can improve your performance. Even well-run companies usually find ways to:
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increase success rate by 10-30% |
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reduce time-to-market by 30% |
Read more about benchmarking and how to measure innovation! |
