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Competition and the demand for shorter time-to-market are still getting tougher.
The product development productivity of the 25% top performers is five times higher than the productivity of the average company? What is your company's productivity?
In the book, Lean, Rapid and Profitable New Product Development, Dr. Robert Cooper and Dr. Scott Edgett build on their most recent research and in-the-field experience to show you how to imitate the companies that win.
“Many companies have introduced idea-to-launch processes, but they are still struggling to achieve the expected financial results,” says Dr. Cooper. “We saw a need to put together the new information and techniques helping companies with innovation.”
The authors lay out the critical productivity components with step-by-step explanations, numerous illustrations and abundant real-life examples. They detail how to maximize the value of your portfolio of new product, how to streamline the innovation process, and how to achieve growth that is both profitable and sustainable.
Book prices and order form
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