 How should we most effectively invest our R&D money?
How should we allocate our resources
to achieve the corporation's new
product objectives?
These are the important questions in portfolio management. Managers who make profit year after year optimise their research and development portfolio by developing the right new product strategy for the firm, selecting high-value new product projects and achieving the ideal balance of projects. This book helps you understand how winners manage their R&D portfolios. The lessons presented steer a company to achieve a higher return from their R&D portfolios.
"Portfolio Management" is the result of years of research by Cooper, Edgett and Kleinschmidt. This groundbreaking book is full of examples of companies' portfolio management strategies, combined with the authors' analysis of the methods.
Portfolio Management forces an analysis of the "big picture" and questions whether you are meeting your new product goals.
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