Do you have a clear strategy for your company's product innovation?
A product-innovation strategy is a master plan which manages your company's new-product investments. It defines the products and markets on which your company should stake its future and shows how to include these products and markets in your overall business strategy.
Practical working plan filled with real-life examples
The authors review a working plan step by step which will help you to define your strategy and put it into practice. You will learn how to define and select your strategic product and market areas, how to set up a plan for each area and how to determine the resources required for implementing your strategy. The book includes an extensive collection of practical case studies showing how to apply decisive methods of effective strategic management in order to target your company's innovation efforts.
Book prices and order form
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Table of contents (pdf file)
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