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<a href="book-product-leadership.asp">Product Leadership</a>
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A book for senior management on innovation
This book is specially aimed at the CEO and the
senior management group on how to establish product leadership
both for your company and for yourself
as a manager
Product innovation is a tough and risky war. The battles are waged both behind company doors and against the competition. But in spite of all the exertion companies employ to become leaders at new products, more than one third of their products still fail at the market launch, and many more never generate a profitable return. So what exactly are product leaders like Merck, 3M, and Procter & Gamble doing to consistantly leading the way with exceptional new products? In Product Leadership, Robert G. Cooper throw light on the winners' secrets, and offers managers valuable advice to:
 help implement and manage best practice product development processes
develop strategies for new products
manage new-product portfolios
decide which new-product projects to stop and which to support with sufficient resources
establish a highly innovative climate in the company
Included in all chapters are "Notes for Senior Management". These notes define the roles of the senior managers and the concrete actions a manager can carry out to improve innovation results.
Book prices and order form
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