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The best companies have a steady flow of successful new products. And it's not pure luck! On the contrary! The best companies use specific methods based on best practices developed over the past 25 years through scientific studies combined with practical trials and ongoing methodology improvements. Over the years, the results have been published in leading international periodicals. Out of the more than one hundred articles by authors like Cooper, Edgett and Kleinsmidt, Cooper and Edgett have selected the eighteen most important and collected them in this publication.
Formula for success and the Innovation Diamond
Over the years, the authors have reached the following conclusion: the essential best practices fall into four main areas, illustrated using the Innovation Diamond:
 Product Innovation and Technology Strategy
Resources: Commitment and Portfolio Management
Stage-Gate® Idea-to-Launch System
Climate, Culture, Teams and Leadership
The articles cover the four areas of the Innovation Diamond and the decisive results that over the years have led to the methods we recommend you to use today. The book helps you to understand:
the decisive best practices used by leading companies;
how leading companies create new product ideas and breakthroughs;
the causes of the big differences between the best and the poorest performing companies;
the processes and specific approaches that work best and why.
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