|
|
|
Stage-Gate® Product Development Process
| Does your company achieve its goals for organic growth and profit? |
 |
The best performing companies (the top 25%) turn 78% of their new products into money-makers. The success rate of the poor performers is only 38%. |
| |
The success formula - the link between performance and practice - is known through Cooper's international research and transformed into proven best practices. |
Use a proven product development process
|
|
|
Stage-Gate® is a road map which ensures that your projects are completed with maximum performance. |
| |
The results are verified through analyses of over 600 companies and 3,000 development projects. |
| |
Stage-Gate® has become the de facto standard for leading product developers around the world. |
| |
We are a scientifically-based management consulting group that can assist in adopting Stage-Gate® to your company's specific situation. |
© Jens Arleth, 2011
|
|
|
|
|
|
<![CDATA[
<strong>About the Stage-Gate® process.</strong><br />
New commercial products are critical to the growth, prosperity, and even survival of a modern company. Fifteen key best practices for new-product success improve the chances of winning and shortening the time to market. These best practices were derived from Professor Cooper's NewProd studies of over 2,000 new product launches, successes or failures, by over 400 firms. The Stage-Gate product development process, a tool for managing the idea-to-launch process, builds on these practices. Stage-Gate has been successfully implemented around the world in many leading companies over the last fifteen years.<br /><br />
<strong>The crucial best practices in Stage-Gate include: </strong><br />
1) Focusing on developing superior competitive products that offer customers better value for money.<br />
2) Focusing on building "the voice of the customer" into development work and ensuring that marketing actions are properly timed and thoroughly implemented.<br />
3) Focusing on high-quality homework before starting the actual development effort.<br />
4) Establishing clear requirements for development - sharp, early product definition before development begins.<br />
5) Clearly identifying the deliverables for Project Teams - i.e., what senior management expects at each gate; and what results are expected for the project overall.<br />
6) Empowering formal project leaders and cross-functional teams.<br />
7) Appointing a formal cross-functional group of senior gatekeepers to make go/kill/hold/recycle decisions for projects and allocate resources.<br />
8) Providing metrics to gauge how the project is progressing (including the measurement of success).<br />
9) And most important, making the project easy to understand and simple to use.<br />
<br />
<strong>The stages</strong><br />
Stage-Gate divides product development into stages. Each stage is characterised by:<br />
- Multifunctionality, i.e., it covers product development, marketing and production.<br />
- Higher cost but an improved basis for making decisions compared to the previous phase. <br />
<br />
<strong>The decision points or gates</strong>
At the decision points the project manager and team meet with a management group to agree on the fate of the project. The decision marks the beginning of a new phase. The deliverables from the previous phase are presented and evaluated by asking: <br />
- Have the essential steps been completed up to this point? Is the quality of execution of these activities adequate?<br />
- Does the project remain commercially attractive for us to continue?<br />
- Is the project on schedule and budget?<br />
<br />
<strong>The people behind the European SG Guide system</strong><br />
The father of the SG Guide is the internationally recognised product-development guru Robert G. Cooper of Canada.<br />
Jens Arleth is the leading expert in Europe where he has assisted many European companies with the model.<br />
The SG Guide was developed by Jens Arleth based on Cooper's system and Arleth's experience from implementing and adopting this system in European companies.<br />
<br />
default-2010-03-15
]]>
|
