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Nye produkter er livsnerven i det moderne firma. Se på de firmaer, der klarer sig godt som fx Grundfos, Apple, Novo Nordisk, Procter & Gamble og Toyota, og du ser en konstant række af succesfulde nye produkter. Men under et er produktiviteten i produktudvikling gået tilbage de sidste 10 år. De virkelige gennembrud - de ideer og produkter, der sætter en ny dagsorden er mangler hos de fleste firmaer.
Emnet for denne bog er netop at skabe nye gennembrud. Mange firmaer har indført en Stage-Gate® proces, så nye produkter bliver lanceret rettidigt. Men det er ikke nok. Stadig flere erkender, at de virkelig store ideer og udviklingsprojekter mangler i deres pipeline. Udviklingsprocessen fungerer, men det, der fyldes i den, er ikke godt nok. Bogen giver dig de værktøjer, der kan fylde din pipeline fx:
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Seks gennemtestede metoder til at få ideer fra kunder og brugere. |
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Udnyt eksterne kilder gennem 'åben innovation'. |
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Brug 'product roadmaps' for nye ideer og udviklingsprojekter. |
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Nye ideer ved definition af strategiske søgeområder, gennemførelse af eksterne analyser, opstilling af fremtidsscenarier samt ideer fra teknologiske gennembrud. |
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Find de ideer, der sætter en helt nyt dagsorden indenfor dit forretningsområde. |
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Effektive metoder til at vurdere ideer og projekter i de første faser af udviklingsprocessen.
Bogpriser og bestillingsblanket
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Indholdsfortegnelse (pdf)
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<![CDATA[
<strong>Learn how to feed your innovation pipeline with at steady stream of blockbusting new ideas</strong>
<br /><br />
Innovation has become number one lever to drive company growth for executives everywhere. But it’s not so easy to be innovative! Most companies… <br />
<br />
- have a real shortage of blockbuster and “game changing” products<br />
- spend a lot on R&D but don’t seem to get the full benefits <br />
- have a pipeline full of modification & extension projects<br />
- launch new products whose turnover simply won’t achieve their ambitious new product goals.<br /><br />
If this describes your business, this seminar is right for you!<br /><br />
<strong>Turn your company into an innovation machine!</strong><br />
Our new book (included) and the seminar give you the knowledge and the methods for generating a steady stream of new ideas and new businesses to meet your company’s profit and growth goals including:<br /><br />
<em>A proactive system for capturing and handling ideas</em><br />
How to organise a world-class idea handling system.<br /><br />
<em>Breakthrough ideas from the voice of the customer</em><br />
The number one key to success is having a unique, superior product. To achieve this, the top performers spend four times more time with their customers. Learn how to grasp customers’ unmet and unspoken needs.<br /><br />
<em>Strategic input to ideation: an early warning system</em><br />
Most companies fail to foresee serious threats. With a good warning system, however, you see threats and opportunities before your competitors do and translate these into great new products.<br /><br />
<em>An innovation strategy to guide idea generation</em><br />
The right ideas are not created by chance. A strategically driven idea generation system is critical for defining the most profitable arenas in which to target your ideations efforts.<br /><br />
<em>External networking: open innovation</em><br />
Not all the smart people in your industry work for you. Learn the methods for getting external ideas, technology and even finished products through open innovation.<br /><br />
<em>Forecasting success or failure early on and picking the best ideas.</em>
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