|
|
|
"Biblen" om hvordan du arbejder med Stage-Gate®-processen i din virksomhed.
Tredje udvidede og opdaterede udgave
At få de rigtige produkter på markedet på rette tidspunkt er blandt de vigtigste faktorer for at få succes som virksomhed.
Men det er nok også den vanskeligste opgave overhovedet. Winning at New Products af
Robert G. Cooper er en dybtgående gennemgang af, hvordan du udformer og indfører en effektiv udviklingsproces. Cooper præsenterer en trin-for-trin arbejsplan fra ideudvikling og frem til en succesfuld lancering af et nyt proukt på markedet.
Gennem analyser af over 2000 udviklingsprojekter har Cooper identificeret 15 kritiske succesfaktorer, som er afgørende for at skabe produkter, der giver resultater på markedet.
Cooper er kendt som faderen til Stage-Gate®-processen, som omsætter de 15 succesfaktorer til praktisk handling. Stage-Gate bruges i dag af et stort antal virksomheder verden over. Denne udgave af Winning at New Products gennemgår de praktiske problemer i forbindelse med at implementere en ny produktudviklingsproces. I processen indgår også behovet for kortere udviklingstider og international produktintroduktion.
Bogpriser og bestillingsblanket
|
|
|
<![CDATA[
<strong>Successfully developing and launching your products</strong><br />
Create new products or face commercial extinction!<br />
Your company must either succeed in developing new
products or gradually decline. In five years, 50% of
most companies’ sales and profits will derive from
products that are not currently on the market. In some
sectors, this figure is even as high as 100%.<br />
Therefore, your company must launch new products
at a steadily increasing rate in order for it to grow
and succeed. But the products must be commercially
successful. This is easier said than done however. The
first seminar day will deal with the factors that differentiate
successful projects from fiascos and with how to
build these factors into your project
development work.<br /><br />
<strong>The Stage-Gate® process</strong><br />
If you are dissatisfied with your development results,
then examine the process which generates them. Most
companies have serious weaknesses in their development
processes. Things do not happen according to
plan or on schedule. The Stage-Gate process is based
on the success factors. It is a template or road map that
leads you from idea to market success. Du lærer hvordan udviklere og marketingfolk
samarbejder i de forskellige faser. Du lærer også de vigtige gates, hvor ledelsen
træffer go/kill-beslutninger for udviklingsprojekter.
<br /><br />
<strong>Incorporate the “voice of the customer” into your
development work!</strong><br />
Faulty market information is by far the most frequent
cause of product-development fiascos. Customer needs,
demands and problems are incorrectly perceived. Sales
estimates are unrealistically high and competitors’
strengths and reactions are underestimated. On the
second day of the seminar you will learn how to implement
product-development customer tests and market
studies and how to convert the results into product specifications and realistic project goals.<br /><br />
]]>
|
