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Innovation audit with ProBE® Innovation Benchmarker |
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ProBE® is the world's best
validated innovation audit. You compare against the elite companies in our research database and receive a fact-based report of your strengths and weaknesses. ProBE® also includes:
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Expert advice to help you focus on your biggest and most important gains. |
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An objective process of discussion and analysis that leads the management-team to consensus on what needs to be done. |
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A situational report for following up and verifying the results of the improvements you implement. |
Find out whether you are part of the innovative elite?
Dr Cooper has charted 2000 projects and over 400 companies. He defines the elite as the top 25% of these companies who generate the best business from their new products.
How do the world's elite differ?
Elite companies make far more money, their succes rate for new products is twice that of other
companies and their time from idea to market is much shorter. Cooper has
charted the reasons for these results by comparing the top 25% with the
bottom 25%. Elite companies differ in the four areas of
the innovation diamond.
2. More about innovation audit
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The Innovation Diamond. |
Solutions that a benchmarking report and exercise may point to
1) Definition of strategy for innovation and new products
New products goals and how they tie into company goals.
Arenas of focus: the battlefields.
Spending splits across these arenas. |
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2) Portfolio management
Establish a management process that maintains a project portfolio with:
Maximum return on investments.
Balance of projects, e.g., risk, markets, technologies, etc.
A strong link between efforts and strategy.
Builds on Cooper's awarded portfolio management research. |
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4) Innovative culture
Innovation and creativity training.
Establish a formal ideas system.
Team building and innovative leadership training.
Establish a culture characterized by openness, creativity, commitment and
enthusiasm.
Senior management roles and commitment. |
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3) Stage-Gate® new-product process
Establish a new process or optimize the existing one. This is performed on the
basis of our Stage-Gate® Guide, which is a practical best
practice process manual derived from our research and numerous Stage-Gate®
implementations around the world. |
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© Jens Arleth, 2010
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