The steps towards an NPD strategy
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A new-product strategy includes:
| 1. |
The goals for your company's total efforts in product development |
| 2. |
The role of product innovation: how do new products contribute to achieving your company's
overall goals? |
| 3. |
Strategic arenas to focus on - the battlefields |
| 4. |
Spending splits across these arenas (R&D funds, marketing & capital funds for
developments) |
| 5. |
How to attack each arena - the attack plans
strategic stance or approach
major initiatives
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Sources
Jens Arleth, Planning of new products (in Danish), Technological Institute,
1981.
RG Cooper, Product Leadership, Perseus Books,
2005.
© Jens Arleth, 2009
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