The seminar leader Dr Cooper is Professor at McMaster University, Canada, and President of the Product Development Institute. He is known as the father of the Stage-Gate® process, now used by most leading firms around the world to drive new products to market; and for his extensive work on new product success drivers – what leads to success.
He is also a management consultant to Fortune 500 firms and top scholar in innovation.
| |
Seminar on innovation and growth in a flat market
26-27 May 2010 with Dr Robert G. Cooper
A handful of companies consistently create new blockbuster, game-changing ideas
Find out how they do it. Through a host of examples, you will learn the essential methods and principles for creating new breakthroughs including:
 | The proven methods for customer-driven idea generation. | | |
Ideation by defining strategic arenas, using peripheral vision, identifying scenarios of the future, and exploiting disruptive technologies. | | | Early warning system: discover serious threats before your competitors do and transform these into great new products. |
| | Open Innovation and External Sources: building the right networks. | | | Build a solid business case: a best practice template to get on with the idea | | |
Organising an effective idea capture-and-management system. | | | Picking the winners: the best ways to do early stage idea evaluation. | | | Innovative climate: learn how the best companies develop innovative employees. |
Five innovation vectors
At the seminar on innovation and growth, you will also learn how to overcome the difficulties at flat markets with little or no growth. You will learn about the five innovation vectors that must be in place to generate growth so you can access whether your company is ready for the growth challenge.
Read more about these vectors and sign up for the seminar.
Sign up for the seminar on innovation and growth
|
