| 1) | | One third of the companies do not measure their product success rate or adherence to budgets and time schedules for individual projects and for the company as a whole. |
| 2) | | Post-launch reviews are not done or poorly done in most businesses – the weakest of 18 project tasks studied. |
| 3) | | NPD project teams are not accountable for the business-performance results of their projects. |
| 4) | | Many senior managements do not keep score in NPD (New Product Development) – overall NPD results are not measured and new product results are typically not part of senior management’s personal objectives or reward systems. |
| 5) | | Most companies do not measure how well their product development process is working. |