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Father of Stage-Gate® Dr Cooper is among the most influential thought leaders in the business world today. He pioneered research that led to many groundbreaking discoveries, such as the Stage-Gate® Idea-to-Launch Process, now used by numerous leading firms around the world to drive new products to market. He is also the developer of the NewProd system for screening and diagnosing new-product projects, also used by many companies. Research on why new products succeed or fail Robert Cooper is an unusually productive researcher and conceptual leader in the field of management of product development. His NewProd research -- an extensive series of investigations over the last 30 years into the practices of product innovation in hundreds of companies and over 2,000 NPD projects -- has mapped out the decisive reasons for whether new products succeed or fail in the market place. He has published more than 100 articles in leading journals. He is twice the winner of the highly regarded Maurice Holland Award from the IRI (Industrial Research Institute, Washington), and five times the winner of the award for best article in the journal R&D Management. Author of Winning at New Products Cooper has written twelve books of which you can purchase the seven newest at this web site including "Winning at New Products: Creating Value Through Innovation". This book is now referred to as the classic bestseller in this field - over 100,000 copies have been sold. Worldwide consulting Bob has provided consultancy in the field of new product management to leading companies worldwide, including BP, Corning, Exxon Chemicals, IBM, Procter & Gamble, DuPont, Nokia, Shell-Wavin, Kodak, Northern Telecom, LEGO, The Royal Bank of Canada, Pfizer, Rohm & Haas, Hoechst (US), Bell-Canada, and Reckitt & Colman (UK&US). Bob holds a BSc and MSc in chemical engineering, an MBA and a PhD in Business. © Jens Arleth, 2011 |
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