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  Generating Breakthrough New Product Ideas
Inhouse at your own company

       


Four reasons why this a unique seminar
Seminars by Dr Cooper are always rated above 4.5 (on a scale of 1 to 5). When asked why, four different benefits are most often mentioned by participants:

1 The seminar is peppered with practical examples
Almost 40% of the participants mention this. “It’s not just theory,” wrote one, continuing, “Almost every sentence was followed by an easy-to-understand example.”

2 Dr Cooper is a charismatic, enthusiastic speaker
25% cite this reason. “Cooper is an excellent, unrivalled communicator”.

3 You get practical methods
“It was extremely relevant in relation to the R&D process we’re working on,” someone wrote. “It was chock-full of practical guidelines, tools and documented best practices,” another mentioned

4 Fine sharing of lessons learned and networking
“Many of the participants were seasoned users which resulted in valuable discussions.” “Both Cooper and Jens Arleth were very helpful in answering every question raised during the course.”

PS: The above overview is based on content analysis of course evaluations from our two most recent seminars. Please see a complete list of word-for-word statements and participating companies below.

Complete list of the participants´ statements
at the two last seminars with Robert Cooper

1. Experience of the presenter is very high with very good examples from "real life"
2. It was extremely relevant to the product-to-market process we are currently working with. It confirmed that many of our initiatives are right and we were inspired to some further optimization.
3. Det var godt med de mange "real life" case studies.
4. Robert is an engaging speaker with plenty of experience on the topic.
Everything regarding portfolio management was very relevant to me since this is one of the high priority topics for us right now.
5. The portfolio part with tools for choosing the right projects. The case stories and examples were good for illustrating the problems and showing the proportions.
6. Cooper is an excellent speaker. I liked the many examples from companies throughout the world. I also liked, that the attendees at the course were quite experienced with Stage-Gate, which gave the discussions high quality.
7. Direct contact to inventor of SG, networking.
8. The various actual cases/ examples among industries
9. It included a lot of practical guidelines and tools, plus best practices
10. It was a very focused and productive course. I come from a small & new biotech company (and we have yet to implement Stage-Gate system). So it was a great opportunity for me to learn more about the system - and in fact many of the issues that Dr Cooper addressed during the course were very applicable and helpful to improve our methods to run multiple projects in our company. Lastly both Dr Cooper and Jens Arleth were very friendly and approachable, and always dealt with any questions that we brought up during the course - Thank you very much!

1. Dr. Cooper presents brilliantly and enthusiastically
2. Good anecdotal presentation style kept it interesting and created strong anchors for learning,
3. Flexibility in covering topics according to audience needs
4. Willingness to provide additional information and share knowledge demonstrates the quality of understanding and gives strong confidence in the knowledge transmitted
5. It gave a good overview of methods for idea generation. Later, we can select what to study further and what to try.
6. Many best practice cases from the real world makes it easy to understand and apply
7. The level of engagement of Cooper created an inspiring environment
8. Nice speed, level of information and breaks
9. Good to develop a first brief idea of home company application
10. Robert berättar om flera fall ifrån verkligheten. Blir en bra blandning mellan teori och verklighet.
11. I liked all the examples from the real world. Almost every statement was followed by an example that you could relate to.
12. Dr. Cooper is very inspiring and he is very good at keeping the crowd motivated and spell bound.
13. The examples from real life cases that underline the messages.
14. The slides were easy to follow and the content always relevant and interesting. Using real life examples was also very important. Bob was easy to listen to and spoke clearly.
15. I liked particularly the part about the customer-driven innovation
16. Cooper is a brilliant speakter and god at delivering
17. Very good overview and input for how to get new ideas.
18. The structure. Listing of relevant methods. Examples from real life based on lots of experience.
19. I believe that Prof Cooper talked about what he knows best. His experience and knowledge of the subject cannot be underestimated. This is hands-on experience and not just theory. The practicability of the ideas in our various environments is essential and he was able to let us see this. I like the fact that he was even able to tell us the best ideas that can work for each individual companies.
20. Extremly relevant topics. Knowledge is based on real life, not just theories. Presented in an easy-to-understand format
21. I think Bob Cooper is an excellent speaker and the many examples from industry make the seminar worthwhile and make the theory become relevant.
22. The charisma of Bob. He is a great speaker. A lot of examples to illustrate the theory, this helps to anchor it.
   Companies included

ALK-Abelló A/S
DanDrit Biotech A/S
Danfoss A/S
Danfoss Trata d.o.o., Danfoss DH division
Dantherm Power A/S
Ferrosan A/S
FLSmidth Automation A/S
FORCE Technology
Gripple ltd
Habasit AG
Haldor Topsoe A/S
Henkel AG & Co. KGaA
kk-electronic a/s
KOMPAN A/S
Mars GmbH
Martin Professional A/S
Roxar ASA
SKF Industrial Division
TDC A/S
Unomedical A/S



A.C.R.A.F. S.p.A
Alpharma
Cadbury Nigeria Plc
Carlsberg Breweries A/S
Contex A/S
Densit A/S
Dongseo Research
Duni AB
Ferrosan A/S
Habasit AG
Haldor Topsoe A/S
Kamstrup A/S
MODULEX A/S
Rockwool International A/S
SCANIA CV AB
SCF Technologies A/S
Sopheon N.V.
Stage-Gate® Europe
Valcon Innovation A/S
Vernal A/S
   Job positions included

Associate Professor
Business & R&D Director
Commerciel Product Manager
Consultant, Global Business Consulting
Corporate Commercialisation Manager
Department Manager
Director, Product Development
General Manager Technology
Global EPD Manager
Industrial Business Portfolio Management & Strategy process
Innovation Process Manager
Management Consultant, President
Manager, Global Business Consulting
Process Director
Project Development Manager
Project Manager
R&D Manager
Technology Manager

Business Analyst
Business Development Manager
Consultant
Department Manager
Director, Product Management and Innovation
Head of Portfolio Management
HW-Department manager
Innovation Manager
M.Sc.stud. in Mngt. of Innovation
Management Consultant, President
Manager Concept & Product Develpoment
New Opportunity Manager
Packaging Innovation Manager
Portfolio Manager
Product Group Manager
Product Manager
Product developer
Professor
Project Appraisal Manager
Project Manager
Sales Director Nordics
Senior Innovation Manager
Senior R&D Engineer
Senior Vice President, Member of EC
Strategic Marketing Manager
Vice President of Global Innovation
© Jens Arleth, 2010