|
|
|
Generating Breakthrough New Product Ideas
Inhouse seminar at your own company with Dr Cooper
| |
|
Dr Cooper, the seminar leader, is named the world's leading innovation researcher by the Journal of Product Innovation Management.
The tools he presents are verified by both prizewinning research and extensive testing in practice.
|
A handful of companies consistently create new blockbuster, game-changing ideas. Find out how they do it. Through a host of examples, you will learn the essential methods and principles for creating new breakthroughs including:
 |
Six proven methods for customer-driven idea generation. |
| |
Ideation by defining strategic arenas, using peripheral vision, identifying scenarios of the future, and exploiting disruptive technologies. |
| |
Early warning system: discover serious threats before your competitors do and transform these into great new products. |
| |
Product roadmaps for mapping out new ideas and development projects. |
| |
Open Innovation and External Sources: building the right networks. |
| |
Organising an effective idea capture-and-management system. |
| |
Picking the winners: the best ways to do early stage idea evaluation. |
| |
Innovative climate: learn how the best companies develop innovative employees. |
Focused on the “how tos” and implementation, this seminar will provide you with a step-by-step action plan for dramatically boosting new-product sales and profits.
<![CDATA[
LEARN HOW TO FEED YOUR INNOVATION PIPELINE WITH A STEADY STREAM OF BLOCKBUSTING NEW IDEAS
<br /><br />
Innovation has become number one lever to drive company growth for executives everywhere. But it’s not so easy to be innovative! Most companies… <br />
<br />
- have a real shortage of blockbuster and “game changing” products<br />
- spend a lot on R&D but don’t seem to get the full benefits <br />
- have a pipeline full of modification & extension projects<br />
- launch new products whose turnover simply won’t achieve their ambitious new product goals.<br /><br />
If this describes your business, this seminar is right for you!<br /><br />
<strong>Turn your company into an innovation machine!</strong><br />
Our new book (included) and the seminar give you the knowledge and the methods for generating a steady stream of new ideas and new businesses to meet your company’s profit and growth goals including:<br /><br />
<em>A proactive system for capturing and handling ideas</em><br />
How to organise a world-class idea handling system.<br /><br />
<em>Breakthrough ideas from the voice of the customer</em><br />
The number one key to success is having a unique, superior product. To achieve this, the top performers spend four times more time with their customers. Learn how to grasp customers’ unmet and unspoken needs.<br /><br />
<em>Strategic input to ideation: an early warning system</em><br />
Most companies fail to foresee serious threats. With a good warning system, however, you see threats and opportunities before your competitors do and translate these into great new products.<br /><br />
<em>An innovation strategy to guide idea generation</em><br />
The right ideas are not created by chance. A strategically driven idea generation system is critical for defining the most profitable arenas in which to target your ideations efforts.<br /><br />
<em>External networking: open innovation</em><br />
Not all the smart people in your industry work for you. Learn the methods for getting external ideas, technology and even finished products through open innovation.<br /><br />
<em>Forecasting success or failure early on and picking the best ideas.</em>
]]>
|
