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Innovate and Grow Your Business in a Flat MarketSeminar with Dr Cooper Seminar in your own company
Traditional product development is out of steamThe same old product improvements, extensions and modifications – does not deliver the needed sales and profit anymore. High growth needs a different approach Effective innovative growth now comes from something totally different: innovative and unconventional products that often result in system-oriented product and service packages. iPod is an excellent example. Although Apple did not develop the MP3 player itself, the company created a systems solution that is the most successful product in history in terms of rapid growth. Another example is Amazon’s Kindle products, e-book devices that are revolutionising reading habits by employing a combined system for reading and buying books. Inspiration and knowledge about this type of project are available through the case descriptions at www.stage-gate.eu/growthcases. Sign up and learn how to to use the process for innovative projects and to organise and create a climate in your company for more innovative new products. Bring colleagues to the event if possible. A small team is always better than one person to implement what you have learned.
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