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 Trademarks

  Strategy & New-Product Portfolio Management in a Tough World
Seminar in your own company

           


  Dr Cooper, the seminar leader, is named the world's leading innovation researcher in the Journal of Product Innovation Management.
This guarantees you that the tools presented have been verified by both prizewinning research and extensive testing in practice.
Can you cut back on product development during the recession?
No, we don’t recommend this. New products launched in the preceding three years account for 30% of the sales of an average company – so don’t risk falling behind.

Reduce your bad investments instead
We do recommend managing your investments much better as errors made in stormy weather and crises are much more dangerous. And years of research actually show that 44% of company projects fail commercially, while only 22% of top performers’ projects fail. Please join us Seminar in your own company and learn why these top companies are much more profitable.

Maximise your profits and growth
At this seminar, you will learn how to minimise bad investments and strike a proper balance between the number of projects and corporate resources. You will also learn how to manage your development portfolio in order to:
1. Maximise the yield from new products by using productivity indexes.
2. Balance and spread risks among different types of projects, markets and technologies.
3. Align your development portfolio and corporate strategy.

Half price for third and subsequent participants
Bring more colleagues to the event. A small team is always better than just one person when you return to implement what you have learned. The third and subsequent participants from the same company pay only half the price.