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Strategy & New-Product Portfolio Management in a Tough World - Seminar in your own company
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Dr Cooper, the seminar leader, is named the world's leading innovation researcher in the Journal of Product Innovation Management.
This guarantees you that the tools presented have been verified by both prizewinning research and extensive testing in practice.
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"When the wind changes direction, some people build walls. Other build windmills." Chinese proverb
A cutthroat elimination race is currently going on. This makes investing
in the right development projects more crucial than ever.
Organise a Seminar in your own company and learn how to maximise the yields of your company's limited resources by defining an innovation strategy and a best-practice portfolio-management system.
| 1) Strategy |
How to define and choose which areas to invest in and which to avoid. |
2) Technology
roadmaps |
How to use technology roadmaps and strategic "buckets" to allocate your resources correctly. |
3) Portfolio
management |
Five goals for creating a portfolio: 1) maximise the strategic impact; 2) maximise earnings;
3) achieve a suitable risk spread; 4) achieve innovation goals; and 5) balance your resources with the number of projects. |
| 4) Management
deci- sions in practice |
Three decision-making processes including strategy decisions, the Stage-Gate® decisions and decision at portfolio meetings. |
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