Gate 1: Criteria for Initial Screen

Must meet criteria		Yes        No
a) Does the product fit within the development strategy for our company?
b) Is the project "do-able" by us from an R&D, production, quality standpoint?
c) Does the project seem possible from a regulatory standpoint?
d) Is the product likely to generate sufficient sales and profit?

Should meet criteria
Synergy: fit between project and company		Not at all                            Very much so
a) Fits our technical competence
b) Fits our production competence
c) Fits our sales force and distribution channels
d) Fits our customer base
		Synergy score:                   ______
Market attractiveness		Not at all                            Very much so
e) A large market exists
f) A high growth rate exists
g) The competition is weak
		Market attract. score:        ______
Product advantage		Very low                                   Very high
h) Significant advantages the product will offer to the     customer(compared to competitors’ solutions)
i) Value for money compared to other solutions
		Advantage score:               ______
Project leader or champion		Not at all                            Very much so
j) The right and committed person has the time needed.
		Champion score:              _______
Overall project score		_________________