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The Stage-Gate® Process: From Idea to Profit
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The Stage-Gate® product development process is template for turning ideas into profitable business.
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The Stage-Gate process is also a checklist to help you ensuring that crucial activities and best practices are built into all the development projects that you carry out.
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A well designed Stage-Gate process can actually increase your company's profits by millions, often by just as many millions as your annual product development budget. |
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A systematic product development method
New product development begins with an idea and ends with a new product and a profitable business. The stages between these two points is viewed as a systematic development process. Stage-Gate® divides the process into successive stages.
Continuation: see a typical Stage-Gate process
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<h3>Typical pitfalls</h3>
<strong>1: Correctly designing the process</strong><br />
Many companies don't design their process right. Therefore it doesn't help them much. It may even hurt them by adding bureaucracy.<br />
The StageGate® concept appears relatively simple. But it is not as easy as it looks. Many companies have implemented it on their own and acquired a process. Often, however, the quality of the process is substandard. <br />
A high quality process is the number one cornerstone of high new product performance (<a href="best-practices.asp">See article about best practices</a>).<br />
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<strong>2: Implement effectively</strong>
There is clear evidence that StageGate® pays off (<a href="best-practices.asp">see our article on best practices</a>). But it takes a long time to implement, often several years. It is not a quick fix.<br />
The easy part is developing and documenting the process. The real challenge is to change the behavior of the individuals in the organization.<br />
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Read more on implementation in chapter 10 of our book <a href="books.asp">Winning at New Products</a>. <br />
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© Jens Arleth, 2010
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