Dear Colleague,
It’s hard to believe
Top performing companies in product-development achieve five times the productivity from their R&D money than poor performers do.
For some years, I have watched as companies struggle to improve their new-product results – many firms have major problems:
- Projects take far too long
- New products miss their sales and profit targets
- Gates aren’t working properly – you never kill bad projects
- There are too many projects in your development pipeline
- Many best practices – such as building in voice-of-the-customer
or getting the right product definition – are missing.
To meet this challenge, on May 8-9 in Wonderful Copenhagen, I will be offering a seminar focused on How to Maximize Your Product Innovation Productivity.
This is an intensive two-day event based on our widely-published research into success drivers in product innovation, and also on my newest book, "Winning at New Products – Creating Value Through Innovation".
We will spend two days attacking and solving the problems that you face getting new products to market on time and profitably. For example, we’ll look at the most important best practices that the high-productivity businesses employ in product development. We’ll explore methods to improve and streamline your idea-to-launch system and ways to accelerate the Go/Kill gate decisions. And we’ll also drill down into our Seven Principles for higher productivity in new product development and how to implement them in your business.
Many companies try to do too many projects and often the wrong ones, so we’ll look how to select the right number and mix of projects as part of your portfolio management approach. This step alone – fewer but higher value projects – can increase your new product productivity by as much as 50%!
So please join me for solid insights into maximizing productivity in product innovation, accelerating your new product process, and learning what best practices some businesses have already discovered and are successfully applying. If you can bring some colleagues, so much the better… because implementing best practices requires effort and it’s always good to have a small team, rather just one person, return to your company. Read the seminar brochure and sign up here.
All the best,
Bob Cooper
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