This webinar is about how ..
.. to develop superior new products that win in the marketplace – it looks at the most important success drivers that make the difference between winning and losing in product innovation, and how you can improve your idea-to-launch system.
The webinar is based on Cooper’s latest book just released this summer, Winning at New Products, 4th edition, fully revised and rewritten.
Topics in the webinar include:
• How to conceive, develop and launch winning new products – faster
• Ways to improve your success rate by adopting practices that work
– learn what the top innovators already know
• Focusing your development efforts with proper project selection and
effective project teams
• Avoiding costly missteps and false starts by getting it right the
first time.
Excellent introduction to the two-day seminar in Copenhagen
If you are considering joining our seminar in Copenhagen on 23-24 May, this is an excellent way to have a preview of some of the seminar contents and of Dr Cooper´s presentation skills.
More about the full seminar
Read more and sign up to the free webinar
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Brand New Book: the webinar is based on Cooper’s latest book just released this summer, Winning at New Products, 4th edition.
Our two-day seminar on winning and development productivity is 23-24 May 2012. Read more …
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