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Stage-Gate® is a registered trademark. In the European Union the owners of this trademark are Dr. Robert. G. Cooper, Product Development Institute and Jens Arleth, Stage-Gate.EU / Innovation Management U3.
The Stage-Gate® brand is among the most recognized and trusted brands in the world. The Stage-Gate trademark is well-known for its long use in association with a best practice, high quality product innovation process. The trademarks of Innovation Management U3 share its reputation for standards of excellence, world-class performance and successful product innovation. Our trademarks help customers identify the authentic Stage-Gate products and services, and thereby distinguish us from our competitors.
It is illegal to inappropriately use, identify, and/or reference our trademarks, to promote competitive products or services. Words and/or images that are confusingly similar to our trademarks may also be illegal. The unauthorized use of any of our trademarks, or words or pictures which are confusingly similar to our trademarks, may lead customers to believe that your product or service is managed, sponsored, or endorsed by us.
Proper Use, Identification and Reference of our Intellectual Property
You may reference and use our logos, trademarks, tag lines, artwork or the content of this web site in connection with academic research, articles, user testimonials and case studies provided you comply with the guidelines below for the proper use, identification and reference of intellectual property. Your use must not mislead consumers as to any relationship with Stage-Gate.EU and Innovation Management U3, including sponsorship, affiliation, or endorsement of your company, or your products or services.
Guidelines if you have our permission to use the Stage-Gate® trademark
 | You must use the format "Stage-Gate®". |
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In your material you must write: "Stage-Gate® is a trademark of Innovation Management U3". You can write this either as a footnote at the page, where you use the term Stage-Gate® or as an endnote if you use the term at several pages of your document. |
| | Web pages: If you write "Stage-Gate®" at a web page, this page must have at least one visible link to http://www.stage-gate.eu/. You do this by linking the word "Stage-Gate®" to "http://www.stage-gate.eu/" the first time it appears in your HTML document. This will look the following way:
Stage-Gate®
Please see an example at www.saesgetters.com.
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Language versions: The contents of www.stage-gate.eu are available in different languages.- German: please link to "http://www.stage-gate.de/"
- English or other languages: link to "http://www.stage-gate.eu/"
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Wrong ways to write Stage-Gate®:
Once in a while we observe the use of forms like StageGate, STAGE GATE, stage-gates, Stage Review Gates, Stage/Gates, PhaseGate, Gate-process or similar. These are examples of words that can easily be confused with Stage-Gate®. Hereby they violate our trademark rights and are illegal according to the trademark legislation.
Please send an application if you wish to obtain permission to use our trademark.
Frequently Asked Questions
- May I use one of your trademarks,
to indicate that my product or service is similar to or can
be used in the product innovation process?
No. This could lead customers to believe that your service or product is sponsored, managed, or endorsed by us. If you do
not have a signed agreement specifically for the use of our trademarks
or logos, you may not use any of our trademarks or logos.
- May I use one of your trademarks to inform that we have officially obtained and implemented one of your
products or services?
Yes. You may reference to our trademarks and logos provided the reference complies with the
above guidelines.
- May I use one of your trademarks in my academic research,
report, seminar presentation and/or article project?
Yes. You may reference one of our trademarks provided the reference
complies with the above guidelines and the project is displayed,
used in, or directed to a non commercial (i.e. academic) environment.
- May I use the text and/or images found on the official
Stage-Gate websites in material that I am preparing and presenting to people in my company?
No. These materials are copyright protected and may not be used or modified unless we give you permission in writing.
You may request permission by using the application form at our website.
European trademark information
| EU trademark reference number | 000655324 |
| Trademark | STAGE-GATE (word) |
| Date of registration | 23 September 1999 |
| Holders | Jens Arleth & Robert G. Cooper |
| Goods and services included in the registration (Nice Classification) | EN 9, EN 16, EN 35, EN 41, EN 42. |
| Copies of trademark documents | registration-letter.pdf (0.2 MB), trademark-certificate.pdf (1.6 MB) |
Source: Jens Arleth and Stage-Gate Inc.
© Jens Arleth, 2010
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<a href="trademark-terms.asp">In the present case the conflicting marks are not only partially identical to the extent that they share the word 'GATE', but also they have the visual and phonetic similarities found in relation to the first words 'STAGE/PHASE', whose difference is outweighed by the conceptual similarity as a result of being synonyms.</a>
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